WeeFin is the European SaaS platform for sustainable finance. We help asset managers, asset owners, banks, and insurers navigate the growing complexity of ESG data and regulation, turning SFDR, CSRD, and EU Taxonomy requirements into competitive advantage. With a growing roster of leading European financial institutions as clients, we operate at the convergence of the ESG regulatory wave and the digitalisation of investment processes.
We are now expanding our commercial team and looking for a driven Business Development Representative to accelerate our growth across Europe and North America.
THE ROLE
As a BDR you will be at the heart of WeeFin's revenue engine. You will own the full top of funnel: identifying and engaging decision-makers within financial institutions across Europe and North America, qualifying both outbound and inbound leads, booking and conducting your own discovery conversations, and qualifying sales opportunities through the MEDDIC framework, handing each deal to an Account Executive once it reaches the Benefits Validation stage.
You will be the first point of contact between WeeFin and many of its future clients, and a key contributor to our commercial strategy and market intelligence. This is a role for someone who is hungry, curious, and ready to develop genuine expertise in one of the fastest-growing sectors in financial services.
YOUR RESPONSIBILITIES
Outbound Prospecting
Research and build targeted account lists within financial institutions across Europe and North America (asset managers, asset owners, banks, and insurers), identifying the right decision-makers and influencers at each account.
Execute personalised, multi-touch outreach campaigns across LinkedIn, email, and phone, combining volume with genuine relevance.
Engage senior stakeholders (Heads of ESG, CIOs, Heads of Compliance, CFOs) with insight-led messaging that connects WeeFin's value proposition to their specific regulatory and investment challenges.
Represent WeeFin at industry events and conferences to build relationships and generate pipeline in person.
Sales Qualification
Qualify outbound sales leads and marketing-generated leads using the MEDDIC framework, assessing fit, urgency, budget, and decision-making structure.
Conduct discovery conversations to understand prospects' ESG data challenges, compliance priorities, and evaluation timelines.
Convert qualified prospects into Sales Qualified Opportunities and hand off to Account Executives with clear, structured briefings.
Sales & Marketing Collaboration
Partner closely with your Account Executive(s) to align on target accounts, refine messaging, and coordinate account-based prospecting strategies.
Participate in weekly pipeline reviews and contribute to commercial forecasting.
Act as the voice of the market: share prospect insights, objections, and competitive intelligence with Marketing and Product to sharpen WeeFin's ICP definition, content strategy, and positioning.
Provide regular feedback on what resonates across your markets: what messaging converts, what objections recur, what events drive engagement.
Tools & Reporting
Maintain accurate, up-to-date activity and opportunity data in HubSpot, Google Drive, and Notion.
Track and report on weekly KPIs: outreach volume, response rates, meetings booked, and qualified pipeline generated.
Use LinkedIn Sales Navigator to research accounts, map buying committees, and build prospect lists.
WHAT SUCCESS LOOKS LIKE
In your first 6 months, you will have established a structured outreach cadence, built a prospect database across your markets, conducted discovery meetings, and been consistently delivering qualified deals to your Account Executive(s).
By month 12, you will be a reliable contributor to the European and North American pipeline target, with a deep understanding of WeeFin's ICP, consistent MEDDIC-qualified opportunity creation, and a growing network within the sustainable finance community across your markets.
