SEO Manager DACH H/F/NB - CDI

About the Role

As a SEO Manager DACH, you will be part of Wecasa’s Acquisition & CRM team, reporting directly to Sébastien, Lead SEO Manager. You’ll join a dynamic and fast-growing team structured into four specialized areas:

• Paid Customer Acquisition: Managing customer acquisition via paid channels (Social Ads, SEA, Offline, CRM).
• Customer SEO: Driving organic growth in France, the UK, and now the DACH region (this is your future role!)
• Professional Acquisition: Attracting new service professionals to Wecasa’s platform.
• Web & App Analytics: Focused on data-driven insights and performance tracking.

Your Key Responsibilities

1️⃣ SEO & Content Strategy

• Conduct semantic audits: Identify high-value keywords, analyze competitors, and define content strategies for each keyword type.
• Develop and execute a strong SEO content strategy to boost organic traffic and conversion.
• Manage the editorial calendar, integrating insights from AI and competitor analysis.
• Optimize content using SEO best practices: Improve keyword targeting, optimize for Top 3 rankings, featured snippets, and People Also Ask (PAA) results.
• Set up SEO performance tracking tools to monitor KPIs and create monthly reports.

2️⃣ Link Building & Internal Linking

• Design and implement a robust backlink strategy to strengthen Wecasa’s domain authority.
• Optimize internal linking structures to enhance site navigation and improve search rankings.

3️⃣ Technical SEO

• Work closely with our SEO agency to identify and implement technical improvements that impact SEO performance.
• Ensure site speed, web performance, and structured data are optimized.

What You’ll Get at Wecasa

• A high-volume content production team – enabling strong content-led SEO growth.
• An in-house tech team (developers, product managers, designers) dedicated partly to the Acquisition team.
• The best SEO tools on the market: SEMrush, Botify, WordPress, Prismic, Phrase, Screaming Frog, and more.
• Great team rituals: Monthly team lunches, bi-monthly coffee chats, one extended team meeting per month, and two team-building events per year!

Who We’re Looking For

• Minimum 2 years of experience in SEO, either in an agency or in-house.
• You will be responsible for co-developing and leading the SEO strategy for the DACH market.
• Strong knowledge of SEO tools: SEMrush, Google Search Console, Google Analytics, Screaming Frog.
• Familiarity with CMS: WordPress, Prismic.
• Comfortable working in an agile environment and collaborating with different teams.
• Fluent in German & English. Fluency in French is a plus.

At Wecasa, diversity and inclusion are key strengths. Our job offers are open to everyone, and we encourage you to apply!

What We Offer

• Permanent contract (CDI) in Paris (18th arrondissement).
• Salary: €35K – €45K (depending on experience).
• 5 weeks of paid vacation + additional RTT days.
• High-quality health insurance, covered 50% by Wecasa.
• 50% reimbursement of public transport costs or a €400/year sustainable mobility allowance.
• Hybrid work policy: 2 days of remote work per week.
• Subsidized lunches (€9 per worked day, €5 covered by Wecasa).
• Monthly perks: Free cleaning, massage, hairdressing, or personal coaching services.

• An international work environment
• Regular events and an annual company retreat.
• Clear career growth plan within the company.

Interview Process

• HR Interview – Initial discussion with a Talent Acquisition Manager.
• Technical Interview – Meet Sébastien, Lead SEO Manager.
• Case Study & Presentation – Showcase your SEO expertise.
• Final Interview – Meet Marine (VP Growth & International) or Antoine (CEO of Wecasa).