Sales Lead - USA & Canada

About us 👇🏼

lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve.

Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar.

Today, we’re a profitable B2B SaaS company valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.

The Mission

We are looking for a hands-on US Sales Team Lead to elevate our NAM sales motion to the next level.

The US is already our #2 market (~30% of revenue), and we want to make it #1.

But we’re not looking for a corporate “director.”

We want a builder, operator, and coach.

Your mission:

• Improve outbound execution

• Increase pipeline quality

• Raise performance standards

• Develop AEs into killers

You will directly manage a squad of AEs and work closely with Product, RevOps, and Growth

This is not a strategy-only role.

This is execution + coaching + systems.

What You’ll Actually Do

1️⃣ Be in the Deals

• Join discovery calls weekly

• Review SPICED notes

• Help structure closing plans

• Push back on weak qualifications

• Improve multi-threading and champion building

If a deal is above $20K ARR → you’re in.

2️⃣ Upgrade the Outbound Motion

• Improve messaging

• Improve targeting

• Enforce pipeline coverage (4x minimum)

• Make AEs accountable for self-sourcing

• Raise activity quality (not just volume)

We don’t want a manager watching dashboards.

We want someone fixing execution.

3️⃣ Raise the Coaching Standard

• Weekly deal reviews

• Call feedback

• Real qualification discipline

• No “happy ears”

• Clear exit criteria per stage

If a rep says “it looks good” you ask:

• Where’s the economic buyer?

• What’s the timeline?

• What happens if they do nothing?

4️⃣ Drive Performance & Culture

• Set clear standards

• Hold reps accountable

• Build competitiveness

• Create intensity without toxicity

• Raise quotas over time

We want a high-performance culture, not comfort.

What Success Looks Like

• Win rate improvement (clear + measurable)

• Stronger outbound contribution

• 4x+ pipeline coverage consistently

• Higher average deal size

• AEs consistently hitting quota

• Clean HubSpot hygiene

Profile We’re Looking For

• 6–10 years in B2B SaaS sales

• 1year + as first-line manager OR elite AE ready to step up with outside management experience

• Proven overperformance (President’s Club type)

• Experience managing ACVs $10K–$100K+

• Strong deal inspection discipline

• Comfortable being direct and demanding

• CRM-native (HubSpot or Salesforce)

• Obsessed with performance

• AI enthousiast

Bonus:

• SalesTech / Sales Engagement background

• Experience managing both inbound & outbound

• Familiar with structured qualification frameworks

Who This Is NOT For

• Corporate director who only does strategy

• Manager who avoids confrontation

• “Good vibes only” leader

• Someone uncomfortable being in the weeds

Why This Role Is Different

• High standards

• AI-first sales org

• Product-led + sales-led hybrid motion

• Massive growth ambition

• Real ownership

Compensation

Competitive base + aggressive variable

Clear performance-based progression

Potential path to Director once proven

Interview Process

1. Talent screen with Victoire

2. Deep dive with Yann VP of Sales (deal inspection simulation)

3. Business case

4. CEO interview

5. References