Internship: Customer Activation (Small carrier)

🚀 Mission

6 months internship, based in Paris.

Ensure every single client—even the smallest—successfully takes their first steps on Dashdoc.

The Challenge: waking up our "Sleeping Users". In our SMB segment, some clients sign up but haven't yet completed their deployment. Your mission is to build the scalable engine that will re-engage these dormant accounts, identify why they paused their journey, and automate their path toward their first successful shipment on the platform.

🎯 Key Outcomes

1. Audit & "Sleeping User" Analysis

• Data Deep-Dive: Analyze the behavior of inactive clients to identify the "Aha! Moment" they are missing.

• Friction Mapping: Document the barriers (technical, psychological, or operational) that prevent SMB carriers from starting.

• Prediction: Define "Red Flags" (e.g., zero logins after 15 days) to anticipate and prevent customers to stop their adoption.

2. Scalable Engagement Strategy

• Wake-up Campaigns: Design and implement smart, automated email and sequences to guide "Sleeping Users" back to the platform.

• Self-Onboarding Optimization: Improve the "Start Alone" resources (help center, videos, checklists) to make onboarding frictionless.

• Hybrid Alerts: Create a system that flags high-potential "Sleeping Users" for a quick, strategic human intervention by the team.

3. Process & Performance

• End-of-Life Governance: Define a clear, automated process for accounts that remain inactive (offboarding or contract management).

• Impact Tracking: Build and monitor a dashboard focused on the "Activation Rate" of the SMB segment.